A solid social media presence is more important than ever before in 2017. Here are 16 things you should know before to take to your chosen plattforms.

95% of adults between the ages of 18-34 follow a brand on social media.

71% of people who have had a good social media service with a brand will recommend it to their friends.

Currently there are 1.65 billion active social media profiles in the world spanning across all platforms.

96% of people that talk about brands online don’t follow that brands profile.

Visual content is 40 times more likely to get shared.

There are 40 million small business pages on Facebook and 4 million of those pay for advertising.

In 2016 there were 4.4 million videos uploaded to facebook. They got 199 million views.

The best time to post on Facebook is 3pm on a Wednesday.

92% of all twitter interactions are link clicks

78% of people that complain about a brand on twitter expect a response in one hour.

There are 1.3 billion accounts but only 320 million are active ones.

On Instagram the top brands are seeing 4.21% engaging with their posts. Thats 58 times more than Facebook and 120 times more than Twitter.

90% of Instagrammers are under 35 years of age.

Tagging photos on Instagram with other users have higher engagements rates.

More than 50% of YouTube views comes from a mobile device.

The average Youtube viewing session last 40 minutes.