When it comes to your website every second counts. One extra second of load time can have a dramatic effect on your conversion rate.

In the infographic below you can see some of the statistics on why desktop web speed is important. The general public are quite an impatient bunch as I’m sure you are already aware of and a desktop page load time of more than 2 seconds will cost you sales.

Think of it from your point of view. When was the last time you spent more than 10 seconds waiting on a page to load? It’s more likely that you pressed the “go back” button and clicked another link further down the page of google.

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