Google announces two updates to its Adsense network for publishers. The aim is to increase transparency and to minimise disruptions.
On Monday Google published a blog posts stating that it has updated the technology behind Adsense that will pull ads from individual web pages rather than an entire website.
Google is also rolling out a brand new platform which they have dubbed “Policy Centre.” This will help publishers to understand Google’s policies and rules that govern Adsense.
Google have stated that one of the main requests from Adsense users is more transparency in how they respond to violations. The first of these updates will enable the ability to remove ads from content that is in violation of Google's policies at a page level. This includes content which is derogatory, dangerous, promotes adult themes and promotes drug usage.
“Historically, for most policy violations, we remove all ads from a publisher’s site. As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content,” said Google’s Scott Spencer.
This aims to reduce disruptions for publishers but it will result in termination of Adsense account for publishers who repeatedly violate Google’s policies.
Back in 2016 Google removed over 100,000 publishers from the Adsense Program and it reviews over 1000 webpages for violations every day.
The policy centre launched by Google will serve as a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”
The company has already begun testing this with current Adsense users.
“In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.” added Scott Spencer.