The thing is you either change with it or you don't. If you choose the latter then be prepared you may end up looking a bit silly.You don't want that. We don't want that so here's 5 reasons your business should make a switch and produce video content today.
Have you ever thought “instead of reading this newspaper I wish someone would read it to me while I just looked at the pretty pictures.” Well you've just described video my good friend. Video was introduced in the late 1980s as a way to distract people from their crushing personal problems and my oh my how it worked! With the latest advancements in video people can now access it 24/7 and anywhere in the world using a device called a “mobile phone” which is basically a personal organiser that takes pictures.
The internet is huge. I mean silly huge. It's almost three times as big as a carpark and there is at least 50-100 people using it everyday. You put your video up on your Facebook page, your twitter account or your YouTube channel and who knows who could see it!
In all seriousness not one UK newspaper has sold more than 2 million copies in a day. They've been in steady decline since the 1950s and one day they will go the way of the dodo and the mini disc. Currently there are 33 million Facebook users in the UK alone. I'm no mathematician but that's slightly bigger number than newspaper readers. Plus your video will be on The internet forever not just until the advertising space gets sold on.
As I already said I'm no mathematician but I am somewhat of an amateur psychologist. People remember funny things. If something strikes an emotional response in someone then the are more likely to remember it. More importantly they are more likely to “share” it. That's young people speak for “show their friends.”
You're Already Half Way There
Look you’ve read this blog right to the end so that means what we're talking about actually works and I bet you're already thinking of things your business can do with this new found knowledge. We've been making hilarious and great things at Boyd Digital for ages and we're brilliant at it. See if you can give me 5 reasons not to do it today or save yourself the time and take a brave step into the future and get us to make you some video content to build your brand and get you more clients.