Now that you know these little gems of information you can see how important it is for your business to produce video content. Getting started in video production doesn't cost an arm and a leg. Your smartphone is the perfect starting point to start capturing video for your online marketing. There are plenty of great video editing apps out there you can get your hands on for free.
Imovie has made its way from the Mac Desktop to IOS and as of June 2014 it comes free with all Iphones and Ipads. Its pretty user friendly and makes it easy to splice together pieces of footage but it also gives you the ability to add music, titles, photos and even a voiceover. This is a pretty powerful piece of kit that you can get for free so make use of it. Only drawback is this is app is purely for Apple users.
This is pretty much Imovie for Android users. Boasting some of the same features you can trim videos, add titles and they give you a decent bunch of transitions to get your creative juices flowing. However this app does come with a watermark but if you want to get rid of it then its a one off payment of £2.99. Otherwise it’s completely free to use.
Just as this apps name suggests this is the quickest way to make a video. Just choose your clips and pick a theme and your done. You can then upload your video onto your social media platforms.
There is the ability to make tweaks to fonts, filters and trims but this app is primarily for taking a bunch of clips and making a decent looking promotional video for your business with as little in depth editing as possible.
It also has a really nifty feature where it will take your weeks videos and make it into a video for you. Available for IOS and Android.
Splice offers loads of features and the first question you might ask yourself is “Does this cost money?” There are no watermarks or adverts stuck on at the end of your video and it gives you the power to trim, add text, add filters, add music and even voice overs all for free. If we have one small complaint about this app it's the workspace doesn't leave massive amounts of room for experimenting with your composition but otherwise this app is perfect for quickly editing videos on the move. Only available on IOS
Adobe Premiere Clip
Adobe have a released a multitude of Apps based on their popular and ever growing desktop based programs. They are well worth checking out. Apps like Adobe Spark are perfect for making content quickly. However if you are not a Adobe Creative Cloud subscriber these apps come with a watermark at the end of the video.
Adobe Premiere Clip allows you to arrange clips and export to your social media channels.It's built for speed and lacks many of the features other apps on this list have but it is still worth using to see if it fits in with your style of video making. Available on IOS and Android.
This app will take a bunch of images and photos, stick a theme on it and a bit of music and hey presto you have a lovely animated short based on what you picked.
Magisto will let you make movies that are up to a minute long for free but for a monthly payment of £4.99 on IOS or £3.20 on Android. Otherwise the free version comes with a watermark but you might find the free version is plenty to get you moving into the world of online video.