Instagram is probably my favorite social media platform right now. They recently added new types of ads you can place. You have Photo adverts, Video Adverts, Carousel adverts and Stories adverts. My favorite has to be Carousel adverts as it forces the user to interact with your post a little more. You should look into each one and try think about how you can take advantage of them.
For example the Carousel Adverts allow you to add up to 10 images or videos as one post that you can then swipe along. You can use these 10 images to tell a story or show someone how to use your product. You could showcase your catalog or split up a large image into different segments. Airbnb done this and it was a great success.
The posts call to action includes a link to other experiences you can do in San Francisco through Airbnb.
With the Xbox one dashboard allowing you to place ads on it people who are trying to marketing Games, Merchandise, technology etc may find better results marketing on Xbox. Just an idea to consider!
So snapchat have let you create your own filters for a while now. Here's a list of companies that have taken advantage of them:-
- Taco Bell
- American Express
- And DJ Khaled
So why use Snapchat's Filters and Lenses?
Well you can target specific areas that you want to active your filters and lenses. Snapchat have spent a tonne of time working on their Geo Filters.
You can choose when your filters appear.. So if you want it to appear during the afternoon you can do that.
Snapchat is a fun interactive way to engage with your audience!
Tinder has to be one of the best untapped platforms to place ads on just now. While tinder hasn’t actually released their ad platform yet, people have been using it for a while now to create really creative campaigns.
Homeless Dogs Campaign
My favorite has to be when a marketing company created profiles for homeless dogs that had their description fully written out with their favorite food, treats and toys. The campaign was a great success and the dogs got thousands of swipes. The campaign got more than 1500 matches.
Domino Valentine's Campaign
Domino’s created a campaign for valentine's day that gave people the chance for a free Pizza and discounts… if you swiped right of course. The brand engaged with their audience using pun-filled valentine's conversations and sent treats to the best ones!
The campaign resulted in more than 700 matches.
Gap Campaign & Sex Trafficking Abuse Victims campaign
Gap also done a campaign which offered discounts on jeans and another marketing company done a campaign for abuse victims. The abuse victims campaign created 3 profiles that had 3 images each of girls. The images showed a transition from the girl being fine to the abuse victims have to endure. “Your options are left or right," one version reads. "Sex trafficking victims have no options. You have the option to help end it now.”
Here is an example of a Tinder ad!
This is creative marketing at its best - so how can you do something similar for your brand?
Tinders ad platform will be released sometime this year but until then there isn't really anything stopping you from creating profiles.