While Google might be the ‘go to’ for ad campaigns or search queries for most, Bing is still a viable option that can yield great results which is why a remarketing campaign on Bing could help your business reach new users or reengage people that have visited your site before.
Having the opportunity to tailor campaigns to specific usersis something that seems like to good an opportunity to miss and Bing allows youto do that in several ways.
Here is a brief guide on how you can carry out a Bing remarketing campaign that could bring business back to your site.
First you will have to add the Universal Event Tag or UET to your website and this will let them track people’s interactions on your site aswell as conversions.
You can also build a remarketing list of visitors to your site and when you reach 1000 your advertisements will be served. You will be able to group visitors depending on the types of searches they carry out, by the time they browse or by their location, by returning customers or those that abandoned carts with products in them and by the content or videos the user interacts with.
On reaching the 1000 users you can then attach the lists to specific Ad groups that you have chosen within your Ad Account. You will also have the opportunity to adjust your bids to suit your businesses specific needs and targets. Adjustments can be made along the way to make sure you get your desired results.
As anyone with a successful site will tell you, relying solely on one traffic source can be risky and most people will incorporate social channels and multi platform campaigns. Bing helps you monitor and optimise this by adding lists to market to these users as well.
Bing has also given users its recommendations and suggestions such as focusing on;
A dynamic URL where auser searches for a specific, size, style, colour or model of a particular item.
A customer event like downloads, click to calls or newsletter subscriptions.
Multichannel optimisation building lists from social media channels, SEO, loyalty programmes and more.
Limiting how far backBing Ads looks for matches to your remarketing list.
Most businesses will differ in regards to what they are selling, who their target audience is and their location so tailoring your remarketing campaign to suit your business needs and goals is crucial to enjoying positive results.