Smart phones are one of the most frequently used devices to access sites and with figures showing that conversion rates from smart phones are up by over 60% it is important to ensure your design is mobile friendly.
Optimising your mobile design for SEO will help to keep visitors on your site for longer periods of time and will also help to make your site more visible which will translate to higher conversion rates.
But what can we do to ensure our mobile design is SEO friendly? These 5 tips should set you on your way to getting the most from your mobile design from an SEO perspective.
1. Speed is Everything
We all expect information quickly and easily so if your siteis lagging, users won’t hang about. But how can we get faster page speedwithout sacrificing the content people are looking for?
Make the most of your cache for things like your logo thatwill feature regularly on your site rather than wasting precious download timeon it.
You can also maximise the speed of your site by setting allof your static resources cache lifetime as regularly as one a week and thirdparty resources as often as daily.
Listening to recommendations from Google iscrucial to ensuring your site is optimised and their recommendation ofminimising as many of your redirects as you can can also help to increase yourpage loading time, Google also suggest that those users with mobile user agentsare sent to the mobile URL cutting out ‘middleman’ redirects.
2. Make Your Design All Inclusive
It is all good and well to have a slick looking mobile sitebut design is crucial when you want to include everyone and people with biggerfingers might not find all sites easy to use.
User experience is a huge part of any site and if someonecan’t get to certain pages easily they won’t waste time trying. It will harmyour SEO if they can’t navigate freely throughout your site and will impactheavily on any conversion rate targets you set yourself.
3. Avoid Pop-Ups
We have already said that if you want to optimize your SEOyou have to listen to Google and their recent algorithm update penalizedbusinesses that had pop-ups on their mobile sites.
You should always consider the user experience if you arelooking to optimise your mobile SEO and unnecessary pop-ups can affect both.
4. Be Clear and Make It Simple
Obviously the user experience on a mobile screen compared toa lap top will differ greatly because of the size of the screen so minimisingany ‘clutter’ and making your message and any call to actions easy to use iscrucial to your site.
Allowing your visitor to easily navigate your site, findwhat they need and engage should be at the forefront of any mobile design.
Ask yourself if all of the content you intend on displayingin your mobile design is crucial, will help your visitor and is easy to use. Ifit isn’t consider changing or removing it.
There are also benefits to using HTML5 for your contactforms as they will automatically register the correct keyboard for your user.
5. Meta Descriptions & Titles Are Still Important
Don’t be fooled in thinking that you don’t need to focus onyour Meta descriptions or Titles when you are dealing with your mobile design.Any SEO or Digital Marketing company will tell you the importance of makingsure you get the right information across.
We would recommend sticking to around 70 characters for yourtitle tags and around 130 characters for your meta descriptions.
It is important to stay flexible and update your site as and when it is needed. The development of mobile technology won't stay still and Google will continue to alter the algorithms that affect your visibility so you need to be prepared to move with the times.
One thing is for sure, mobile use will not decline for the foreseeable future so ensuring your mobile design is fully optimised will give you a head start on competitors that are dragging their heels.