Never under estimate human behaviour. Ask yourself these questions? Do you click on the google sponsored ads? If not then why not? Do you always trust a 5.0 rating? Is it too good to be true? If you do these things then your potential client could do the exact same.
Reviews rank higher, still rank high but don't get as much clicks as high reviews.
There is a direct coloration between the amount of reviews and the amount of clicks. Of course you can always rank high with little or now reviews but the average punter on the web will be more likely to click the highest positive reviewed article so you can see why reviews are really important. So what can you do to get these reviews and sky rocket up the local google rankings...
Build reviews & Customer Feedback
Seems fairly self explanatory but if you are not using this feature to its full potential then you are missing out. Let your clients review your performance. Try the Google widget (www.googlereviewwidget.com) it will let your customers feedback directly on you website, will link straight into google and it's free! What more can you ask for...
Sponsor a Local Event
Find something local. Find something you care about personally and sponsor it. Many of of these causes will give a great link, a logo on their site and any publication/local news coverage will give some great coverage and links to boot. Many of the local newspapers are owned by the nationals. There is every chance that you could end up with some high quality links on a national news website and we all know links are good things but remember...
Don't Get More Bad Links, Get Fewer Great Links
The quality of a link is paramount. 1 fantastically placed link will get you much, much more than 10 randomly created ones. Links still carry a tremendous amount of weight. There are loads of way to secures the perfect link:
Why not sign up for HelpAReporter.com
Haro stands for Help a reporter out. Every day you'll find emails coming through from journalists that are looking for content to write about.The business owner or employee of your company should be able to get a request. You might get knocked back a few times but keep trying and eventually you will get a link there somewhere.
Needmore links? Check out Point Blank SEO's guide on link building.
If you get traffic to your website, you might be missing out on conversions unless you're considering site speed, accessibility and usability. You could have hit every single bullet point in the guide to SEO on the head but if you site takes too long to load, if it isn’t user friendly, if it's too cluttered you could be missing out on potential clients.
The simple things...organically ranking keywords
Are you ranking organically for your keywords? Don't expect to rank locally unless your website deserves to and does rank organically. Keep everything as relevant to your business as possible. Know your market. Know you niche and the keywords will look after themselves.
If all else fails click the report spam button. Google has made this much easier now. If you need practical advice, check out Joy Hawkins' article The Ultimate Guide to Fighting Spam on Google Maps. If a competitor is using unscrupulous ways to get better rankings then by all means let the google police know.