Keeping in contact with you clients is very important. Some social media platforms have algorithms which will mean not all your likes and followers will get to see everything you post. They do this for a number of reasons.

One of them is the generation of advertising revenue but it also means your news feed isn't packed full of stuff that doesn't concern you. It has good and bad points I suppose.

Email lists and newsletters mean that you can directly contact the people who care enough about your brand or product directly. No algorithm can touch that (right now anyway) so you should be making the most of this gem of a technique.

One of the best ways to do this is by signing up to mailchimp today and start building up your list of emails.

Here are some of the reason why we live mailchimp and so should you.

Cost

Cost

Mailchimp is free to use for mailing lists under 2000. Any more than that you would need to pay for a subscription. The free plan has loads of great features and once you build your mailing list up to a mighty 2000 the paid features are even better but mailchimp is perfect to use when you are first setting foot into the world of email marketing and it will stick with you when you become a master.

App

App

The mailchimp app is great. Our favourite feature is being able to sign people up on the move. There nothing better than getting into a deep conversation with someone and the floating the line “ do you want to sign up to my mailing list?” Then you hand over your phone and capture their details there and then. The app also allows you to check your reports on the move which is always handy to have.

Reports

Reports

This is our favourite thing about mailchimp. Once you have sent your campaign you can check how well it has worked. It will give you the email addresses of everyone who has opened your email so you can use that data to tailor your PR campaigns to these people. Mailchimp will also keep track of how many link clicks you get and which links perform the best which is another really handy feature when you want to check what your audience looks for in content. It will give you everything from geographical location to the percentage of opened emails so you can keep tack on whether your engagement is increasing or decreasing. This is a priceless piece of information to have. It allows you to really take into consideration how your content performs with your audience.

Templates

Templates

Mailchimp offers you a bag load of templates as soon as you sign up. So whether you are looking for a single page newsletter to promote your event or you want a 3 column  page with images and title cards then mailchimp have got you covered.

There has never been a better time to start your mailing list. Keeping in contact with your audience will reap you benefits further down the line.