I’m going to talk about optimizing yourself for voice search. What is voice search? Things like Siri and amazon echo. Small businesses and local search marketers need to start thinking about this.. According to Andrew Ng by 2020, 50% of searches will be by images or voice search.
The way people find information on google is changing. People have started using voice search a lot more. You have voice assistants like amazon echo or google home devices to search for information on the internet being sold more and more. VoiceLabs predicts 24.5 million voice-first devices will be shipped in 2017!
Why small businesses and local search marketers need to be thinking about voice search.
Look at this report done by Hitwise which states that nearly 60% of searches are done on a mobile!
So with more people using mobile devices to search, people are going to find it easier to use their voice instead of trying to type on tiny screens. So this means we’re going to have to start thinking a bit different about how we make content and do SEO.
Check out this post -
It's important to know how people are using voice search before we start trying to produce content and do seo tailored for it. This post mentions some great points like people are starting to use voice search in the kitchen to ask questions like how many ounces are in a gallon?
I’ll list some of the points it makes below.
- 43% of teens use it to call someone
- 38% of teens use it to ask for directions
- 31% of teens use it to help with homework
- 30% of teens use it to play a song
- 20% of teens use it to find out movie times
- 13% of teens use it to check the time
- 40% of adults use it to ask for directions
- 39% of adults use it to dictate texts
- 31% of adults use it to call someone
- 11% of adults use it to check the time
- 11% of adults use it to play a song
- 9% of adults use it to find out movie times
Voice search is capable of doing some really cool things now like spelling corrections/queries, its able to figure out what you’ve said/search for too… so if you ask a question like “where is the big ben” and then follow that up with “i want to see pictures of it” Google knows that It is the big ben. However if it can’t figure out an immediate answer then you can help narrow it down.
Google will also give you content based on Location, so if you ask how far away is the nearest bank it will tell you how far away it is from your point.
1 - Long Tail Keywords
Enough data, more tips!
Search engines were introduced in the 90s and over time we’ve all learned how to enter keyword phrases and find out information using a PC but! We need to remember that when we talk we talk more natural and conversational which usually means we will use more words. So voice search queries are usually longer than your typical keyword search query!
So what do we do? Is this the death of short tail keywords? I don’t think they will disappear entirely but i do think they will become less relevant.
2 - Google my Business Listing
So many searches are in a local nature, make sure you’ve got your Google My Business listing sorted. Think about it.. You’re feeding google more information about your business, like the type of business, phone number, address, business hours… information that would help answer questions! Having a business listing claimed and up to date will dramatically help your chances of showing up in a voice search!
3 - Use Schema Markup
Scheme markup will not only help you with featured snippets but it will also help you with voice search. Scheme basically helps search engines understand your content better, which will help you rank better in normal searches.
4 - More detailed FAQ pages
When you ask a question you typically begin with “who,” “What,” “Where,” “When,” “Why,” and “How,”. To answer these questions you should make an FAQ page and try answer as many as you can starting each question with these adverbs. Remember to answer them as conversationally appealing as possible.
Voice search isn’t a fad.. It’s not going away anytime soon either, I’m not particularly into voice searches but I do see more and more Amazon echos pop up in my friends houses and I don’t think it's far away from voice searches being extremely common. So do you jump on it now when there is less people thinking about it? Or wait till it becomes the new standard in SEO?