Facebook live is one of the best tools out there right now for growing an online presence. It can be hard to get the balance right but you will see the benefits almost immediately when you start using the live function.

As an example we started a Facebook Live show for a client earlier in the year. Within a couple of weeks and we started to see people tuning in at the same time everyday to catch the show and engaging in a meaningful way. Asking questions. Sharing the video. Taking part in competitions. Here are some tips on what we learned in our first month as Facebook Livers and how you can get started yourself.

Content

Content

Always start with the content you are putting out. The majority of people using Facebook are there to be entertained. If the want to be educated they have already typed “how to” into their YouTube search. A nice blend of entertainment and education is key. A decent ratio would be 3:1. For every 3 entertaining things you say drop in one educational piece about your brand, upcoming releases, products etc.

Consistency

Consistency

Being consistent can be difficult but start as you mean to go in. If you are going to do a FB Live show every Thursday at 3pm then make sure you are good to go the next Thursday at the same time. Remember this: the most successful people of Facebook are posting 5 times a day. Consistency is key.

Create a Map

Create a Map

Draw out how your show is going to run. It saves on dead air and those moments of twiddling your thumbs thinking up the next thing to talk about will kill your show dead. Draw out your running order using doodles rather than words because it is easier to go through while you are filming. Screeds of text on a piece of paper will take time to read. A quick doodle of a television screen to remind you that you are going to talk about what you’ve seen on television which is worth sharing.

Tag

 Tag

Tag the people you are talking about in the description. You have drawn out your map out so you know exactly what you are going to talk about. Tag those people in your post if you can. It could encourage them to share and get your views up. Plus it will give those people you are talking about a notification.