So if you’re new to all of this and having a look about to find out how best to get started, as good a place as anywhere would be with the free tools that are available to everyone. Below I will give you a little bit of details to get you started on what you can get out of these free tools

1. Google Search Console

You will probably hear most people call this Webmaster tools as that was its name for a very long time. This is something Google lets you use to look at your own website.  This tool lets you see why people are landing on your website.  So while you might want to sell the most “little black dresses in Airdrie” this would tell you that people searched for “plunge neckline formal wear in Lanarkshire”.  You can see why it would be important to know this.  

2. Google Mobile Friendly Test

You will probably know that mobile web usage has overtaken desktop web usage so you already know the importance of your website being mobile friendly.  Google will basically tell you how is it reading your page and then give you some hints to make it better.  Research as shown that if your website takes an extra second to load it can result in a 7% decrease in conversion rate.

3. Google Page Speed Insights

Does what is says on the tin.  You will get to see your performance for both mobile and desktop and you want to get towards having as many green ticks as possible.  Yellows show suggestions but red exclamation marks are the real issues that you will need to address asap.

4. Panguin Tool

If your only looking at this as you think your site has been impacted by a Google update such as Penguin or Panda then this is the tool for you.  You can see the dates these updates struck and how your site was impacts.  This will let you change your SEO strategy to adapt based on what Google doesn’t like any more so you can start to work towards your recovery.