In the past few months there has been a lot of changes in social media but there's also a lot of tips people are unaware of. Facebook is constantly changing and staying up to date with these tips can be challenging at times. I’m going to highlight some tips and strategies i use to grow my social media profiles.
1. Get used to making videos!
Video performs really well on Facebook, Cisco done a report that says by 2019 80% of global Internet consumption will be video content. So you should definitely get involved and start creating video content.
Here's a list of different types of videos you can make:-
Behind the scene videos
How we make it videos
Staff introduction videos
Industry interview videos
Hey! You can even make a poll on Facebook live by getting people to vote for things by using the love, like and hate Emojis!
Did you know that videos on Facebook get more organic views and Facebook Live videos are more likely to appear at the top of your feed when they’re live. When it's finished Facebook treats your live video as a normal video instead. Facebook have invested heavily in their live videos and have more than 140 contracts with different influencers. So it's understandable that they’re trying to push live video so much, especially with the competition from Periscope and Youtube.
Here's what's good about Facebook Live videos though, it has its own notification system that is automatically set to on. So if you’re interacting with a page you might find that if they do a live stream you’ll get a notification.
When you’re doing facebook live let your audience know what you're up to, tell them when you’re going live and give them a taste of what's to come. You can experiment with images, shorter videos etc etc
We’ve played about with different methods like posting on Snapchat, Instagram etc and we tell our audience when we’re going live and what they will expect to see.
Did you know people comment almost 10x more on live videos than regular ones?
When going live try to keep the background and ambient noise to a minimum and do a soundcheck before going live. You don’t want to be going live 2-3 times and not having the audio working till the fourth time.
You don’t need to be a pro to create good videos too. Gary V always talks about documenting rather than creating and it's a really good point. Give this a read if you’re interested. If you’re looking for software to record with then check out Switcher Pro - we’ve written an article on it here.
If you can, try engage with your audience and encourage comments. This helps your reach a bit and if someone comments it has a chance to appear on their mates feed.
When you’re done do the same again, thank everyone for watching in the comments of the video and try encourage further comments and questions. You can also edit the metadata of the video. If the thumbnail is a bit naff you can edit this too!
ONE more tip on videos! Caption your videos! 90% of viewers on Facebook have a quick glance at videos with no sound. So get your captions sorted as the majority of your viewers will be reading them.
2. Re-targeting Campaigns
Basically this is when you target people who have already been on your website. You need to download Facebook's tracking pixel and put it on your site, it will then do exactly as it says and track who’s coming to your site.
You can then create a custom audience that will focus on targeting the people who have visited your site. To get the most of these make your AD stand out, perhaps offer a discount code or something similar to get their attention.
3. Picking times to post
I used to be one of these people that thought certain times would mean better engagement but I’ve began to realize that off peak times have less competition as there's less posts usually. I’ve came to the conclusion that there is no perfect time and yous should just upload and promote your content as soon as you’re happy with it!
4. Posting Images
Just a small trick - if you’re posting an image to your page and someone shares it, I’ve found that people tend to like their post and not yours and if they haven’t liked yours then you can't invite them to like your page. However! A colleague of mine has been experimenting with posting albums because people tend to go to the album and then like the image rather than just liking the post of the person who’s shared it.
5. Saved Audiences
Check out Facebook's Business Manager - https://business.facebook.com/
You can create custom audiences so you can target specific groups of people. Its 100% free and you can use it to see how big your audience is before paying for any ads!
Take advantage of targeted audiences and be clever about how specific you set your ads to be. So for example you can set it to target people who have just changed their status to engaged and start targeting these people with types of products and services related to them.
Consider Facebook Messenger Chat bots
These are bots that can answer questions through automation.
The 50 shades of grey marketing team set up a chat bot for their Christian Gray page not long ago and people went mad for it!
Its well worth looking into!
7. Keep up to date with changes
Facebook are constantly adding and tweaking new features. For example you can now live stream from your computer too and have u see their new in app camera? Well they have plans to allow users to create their own filters and masks.
Hopefully some of these help!