With all this content being published on YouTube it can be hard to get noticed and cut through the onslaught of epic fail videos and reviews of 1989 horror films. (Which are both things I love by the way.)
So here are 5 quick tips on how to optimise your YouTube videos.
Making the video is the fun part but the description is where it's at. Google loves contextual keywords so then more detail you out into those descriptions the more google will like you. That's a scientific fact right there.
If you need to script your video like many of the best list videos do then stick in the description for extra super double bonus points.
Get those videos out there. It's a basic technique but the more links and embed attached to your video the easier it will be to find. Get it on a forum or featured in a website and YouTube will take you more seriously. After all what can be more serious than an 8 year old building a Lego Deathstar time lapse video. The answer is nothing. Nothing is more important than an 8 year old building a Lego Deathstar time lapse video.
Another thing you should look into is Backlinks to your video. We need to remember that youtube is part of google and will most likely use a similar algorithm.
Just like the mixtape the YouTube playlist is the best way to tell the person you love how much they mean to you. From a business and brand point of view having all your webispodes about how to cook oysters in the same place at the same time will ultimately help. YouTube promotes playlists while google will look for individual videos. Use this knowledge to your advantage.
Sorry to be the barer of bad news but it does! A average length of a video watched from a mobile device on YouTube is between 3-6 minutes while people sitting in front of a computer will watch for longer. Take this into consideration when making your video. What did you think we were going to talk about?
Fill Out Everything
Don't just look at the loading bar when uploading your video into YouTube. Use this time wisely.
Fill out every bit of information you can. Add the tags. Add the time and location. Add annotations. Fill out everything you possibly can and you will benefit in the long run.
There you have it. 5 quick tips to get the most out of your YouTube videos. Now go forth and optimise they video of your Auntie falling off the couch at New Years. The world deserves to see that.