The social advertising market has grown to be worth in excess of $11 billion in 2017. Marketers are thinking mobile this year and here are some of the facts you should know to keep you ahead of the curve in 2017.

78% of active Facebook user will access their profile via mobile at least once a month.

60% of Twitter users will access their profile via mobile at least once a month.

Mobile page views on LinkenIn grew by 250% in 2013.

In the US 40% of YouTube video plays come from mobile devices.

In 2015 sales of Tablets took over the sales of PC’s.

Twitter user that are mobilely connected are 79% more likely to use twices more than once a day.

In 2016 Mobile Pinterest usage seen a 60 times increase.

59% of Yelp searches are on mobile.

Mobile Pinterest users are 3 times more likely to share content than desktop users.

Mobile Twitter users are 66% more likely to retweet content.

Facebook Fan Page posts that come from mobile devices receive 39% more engagements.

In general mobile users nearly twice as likely to share content on their social profiles than desktop users.

Facebook's revenue is 41% advertising and on a global scale they own 16% of the mobile advertising market.

In August 2016 The Gapm took over Tumblr’s entire mobile ad inventory and highlight user submitted content.

Mobile advertising makes up one quarter of Youtube’s revenues. That’s $350 million.

As an added bonus here are 5 tips for mobile advertising success.

 As an added bonus here are 5 tips for mobile advertising success.

Tailor your pinned posts to mobile pinterest visitor. Know your audience.

If you are using paid promotions for video on Facebook. Target it at users connected via WiFi networks.

Make sure mobile feeds look good before you publish content.

Maximise your share. Make sure you content is easy to share for mobile users. After all they are the most likely to share.

If you are posting links make sure they are mobile friendly.